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Color
Color is a powerful tool that communicates the essence of our brand at a glance. It sets the tone, evokes emotion, and helps us stand out while creating consistency across all touch points.
The Basics
At Casa Ventura Creative Studio, our colors are intentionally chosen to reflect who we are and the experience we provide for our clients: bold, warm, and inspiring.
Color values
HEX
A hexadecimal way of representing the red, green and blue of screen colors.
RGB
Red, green and blue, the component colors which create all screen colors.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
PMS
Pantone Matching System: Global color numbering for precise color selection and matching.
Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.
Primary Colors
Primary Palette
Color Shades
When designing for the web a more nuanced and extensive color palette is defined to give the freedom to create a more nuanced design while still operating within the boundaries of our visual identity.